As competition increases between companies in the telecom industry, telcos are at a juncture where they need to push for innovations that can actually make a difference. The pressure to come up with creative offerings is immense, especially on smaller virtual operators that go by the name of MVNO (Mobile Virtual Network Operator). As these operators cater to a smaller customer base, they are at a higher risk of losing their complete revenue source due to subscriber indifference. Hence, the need to invest in telecom software solutions that can actually make a difference is high.

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